Ndiémé Ndiaye: a vision brought to life
Ndiémé Ndiaye, heiress to a royal lineage, drew inspiration from her African roots to create Karitédiema. Her discovery of shea butter's virtues, born from personal experience, evolved into a passion: to share this age-old treasure with the world. Guided by a quest for authenticity and well-being, she founded Karitédiema in 1996, a brand where tradition and innovation meet to offer exceptional care.
Shea butter, a millennial heritage
From time immemorial, shea butter has been the beauty secret of African women. Legend has it that Nefertiti herself used this precious balm to enhance her skin. A treasure passed down from generation to generation, its exceptional virtues have stood the test of time.
The wild and generous shea tree grows in the heart of the African savannah. Its fruits, packed with beneficial properties, yield a kernel that women transform into a smooth butter. An ancestral know-how, a gift from nature, a source of beauty and well-being.
Our shea butter: an award-winning treasure of benefits
Shea butter is more than just a beauty ingredient. It's a powerhouse of age-old benefits: it soothes, repairs, protects, and revitalizes the skin. Our shea butter, cold-pressed to preserve its richness (vitamins A, B, E, F, and unsaponifiables), delivers intense, natural hydration. A recognized and award-winning treasure, the fruit of our expertise and passion for authentic, respectful beauty. Awarded at the International Exhibition of Inventions in Geneva in 1996 and 1998, gold medalist at the Seoul International Invention Fair in 2002, and winner of the European Union Prize in Berlin in 2007, our shea butter is an expression of exceptional quality.
Empowering women: our commitment
Shea butter is above all a women's story. From harvesting to processing, they perpetuate an age-old know-how, a precious heritage passed down from generation to generation. It's this love, this strength that drove Ndiémé Ndiaye to found the Association des Femmes pour la Planète (AFP).
By choosing Karitédiema, you're participating in this chain of solidarity. A portion of our profits is reinvested in community projects, concretely supporting shea butter producers in Africa. Together, we offer them fair remuneration and the means to develop their activity, while respecting quality and the environment.
Our GREEN charter: naturally green
Our commitment to the planet is at the heart of every Karitédiema product. Our formulas are made from 98% naturally derived ingredients, sourced from the rich heart of Africa. We prioritize fully recyclable packaging to minimize our impact. And because shea butter is our treasure, we actively participate in the reforestation of these precious trees, guaranteeing a sustainable future.
Local solidarity, a shared commitment
Karitédiema is committed to supporting local initiatives. Our partnership with the Foyer Handicap Foundation in Geneva highlights the valuable work of people with disabilities through the preparation of our orders. This collaboration, based on respect and solidarity, showcases our dedication to building a more inclusive future for everyone, while ensuring quality service for our customers.