A Vision, An Impact, Beauty with Purpose

At Karitédiema, our story is deeply intertwined with our founder, Ndiémé Ndiaye, an exceptional woman whose vision transcended the mere creation of beauty products. Her journey is a source of inspiration, a testament to the power of commitment and conviction.

The AFP: A Movement for Women's Empowerment

In 1997, Ndiémé Ndiaye founded the Association des Femmes pour la Planète (AFP), an organization dedicated to promoting women's empowerment, primarily in Africa. The AFP works to create sustainable work environments, providing women with the skills and tools necessary to produce high-quality raw materials while respecting international standards.

The AFP's philosophy, embodied by the slogan "One woman, one income," is based on mutual aid, solidarity, and an ethical approach to economic development. The association emphasizes the use of natural raw materials from cooperatives where women are fairly compensated for their work.

Concrete Actions, Lasting Impact

Ndiémé Ndiaye's and the AFP's commitment translates into concrete actions that have transformed the lives of thousands of women.

In Mali, the AFP has supported the creation of cooperatives and provided equipment for shea butter production, improving the working conditions and incomes of many women.

In Senegal, the AFP has contributed to the modernization of natural product production, creating jobs and enhancing local resources.

Learn more.

Karitédiema: Beauty with Purpose

Karitédiema's story is inseparable from this commitment. Ndiémé Ndiaye drew her inspiration from ancestral African traditions, particularly the use of shea butter, to create beauty products that are both effective and ethical.

By choosing Karitédiema, you're not just taking care of your skin. You are participating in a larger movement that supports women's empowerment, sustainable development, and respect for nature. A portion of our profits is reinvested in AFP projects, perpetuating a virtuous circle of solidarity and positive impact.

The Legacy of a Visionary Woman

Ndiémé Ndiaye is more than an entrepreneur. She is a visionary, a woman of heart who transformed her passion into a tool for social change. Her journey reminds us that beauty can be a positive force, a vehicle for hope and progress.

At Karitédiema, we are proud to continue her legacy, offering products that embody these values of authenticity, commitment, and respect.